Digital Skills Academy
What do we mean when we say Digital? Part 2

What do we mean when we say Digital? Part 2

As the web, cloud services, mobile device applications and the Internet of Things (IoT) continue to rapidly change almost every aspect of our personal and professional lives, consumers are increasingly relying on digital tools as their primary interface to the companies they do business with. This transformation of service and commerce has companies of all sizes, in all sectors, scrambling to “digitize” their offer for their customers and audiences.

For manufacturers, this may mean building digital tools and systems for allowing all the steps in their process—from the supply chain through the sales channel—to be paperless, more intuitive, require much less human interaction, and be available to customers and partners in real time, 24/7.

For the finance, insurance, and healthcare sectors, this could mean empowering millions of users to self-serve their needs from virtually anywhere, anytime of day. From prospecting customers and signing up new clients, to providing a comprehensive suite of services, billing and account management, and customer nurturing and advancement. Very soon, the entire process will be a digital experience.

And when you consider that every step of the digital transformation requires some level of design, coding, development, and even a basic level of digital skills for daily operation and maintenance, companies are faced with the very real challenge of hiring and retaining people with the right digital and technical skills.

Recognizing this technology skills gap within the United States, earlier this month President Obama launched the TechHire Initiative, a multi-sector effort and a call to action to give Americans pathways to well-paying technology Jobs.

According to a White House release, the US has about five million open jobs today, more than at any point since 2001. Over half a million of those job openings are in information technology fields like software development, network administration, and cybersecurity—many of which did not even exist just a decade ago. The average salary in a job that requires information technology (IT) skills – whether in manufacturing, advertising, retail or banking – is 50 percent higher than the average private-sector American job. Helping more Americans train and connect to these jobs is a key element of the President’s middle-class economics agenda. 

At Digital Skills Academy, we’re working with global corporations to educate talent for the 21st century workplace. Our range of digital technology, business and design programs are designed to enable participants to take advantage of the career opportunities where there are skills gaps and strong job prospects.

Our International BSc Degree programmes (BSc Honours Degree in Digital Technology, Design and Innovation and BSc Degree in Digital Technology and Design)   are one year, part-time, online and accessible worldwide. All participants gain expertise and extensive experience working in international cross-functional virtual-teams. Participants work on real-life digital projects with our international industry partners and graduate with advanced skills in problem-solving, decision-making, and design-thinking. This programme produces professionals for digital industries in a wide variety of roles including:

Digital Skills Academy is focused on developing industry-ready talent through degree programmes that are closely aligned with the current and future needs of industry. In short, we help your existing employees achieve degrees in digital skills, so you can transform the digital capabilities of your corporate teams, and deliver an excellent digital experience for your customers.

Find out more about our degrees and short courses:

BSc Degree in Digital Technology and Design

BSc (Honours) Degree in Digital Technology, Design and Innovation

Short Courses in Digital Skills